This Wednesday, I was looking at the list of the top 5 most viral videos of last week. Number 1 was Telekinetic Coffee Shop Surprise, with more than 45 million views in the past 7 days. I was intrigued (it has a compelling name I have to admit.) So, I went on YouTube and found out that it is a prank on the customers in a Coffee Shop that get scared to hell when a woman with presumably telekinetic powers gets really upset when a man accidentally makes her spill her coffee on top of her laptop. She throws him against the wall and moves all the tables “with the power of her mind”. At this point, one starts wondering who made this… and at the very end of the video, just 10 seconds before it ends, they revealed it. It is a promotion for the upcoming thriller Carrie.
This Wednesday, I was looking at the list of the top 5 most viral videos of last week. Number 1 was Telekinetic Coffee Shop Surprise, with more than 45 million views in the past 7 days. I was intrigued (it has a compelling name I have to admit.) So, I went on YouTube and found out that it is a prank on the customers in a Coffee Shop that get scared to hell when a woman with presumably telekinetic powers gets really upset when a man accidentally makes her spill her coffee on top of her laptop. She throws him against the wall and moves all the tables “with the power of her mind”. At this point, one starts wondering who made this… and at the very end of the video, just 10 seconds before it ends, they revealed it. It is a promotion for the upcoming thriller Carrie.
This “movie preview” has nothing to do with the film but, at the same time, it has everything to do with it. It’s amazing how marketing has changed in the last few years. Marketers have noticed that giving a few minutes of the movie is no longer good enough to keep us attached. They’ve created an emotion. They gave something more REAL, HUMAN and, SCARY that RESONATES with the public.
As a potential consumer, I love the fact that the producers took the time to think about something that really surprises me. If they are crazy enough to make something so unique in order to catch my attention (even though I am not into the whole horror/scary movies thing) I want to see it!
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