In Romania 6 of every 10 people eats alone in front of the TV. Coca-cola has launched a brilliant marketing campaign to help them re-find the joy of eating together. For the first time, a Tv Ad is integrated with live tweets. Using the hashtag #LetsEatTogether, twitter users can invite their family and friends to share a meal together. This is how it works:
This is great proof that we, as marketers, cannot hesitate to integrate social media efforts into our marketing plans. According to Psfk.com, as a result of this campaign, Coke’s Twitter base in Romania increased 15% and the ad garnered over 1 million social media impressions!
Imagine how consumers felt when they saw their tweets on TV? And furthermore, try to imagine how they must have felt when the invitations they sent via this innovative system were accepted by their beloved-ones? It stopped being just a coke ad… They are not selling soda anymore. They are selling HAPPINESS. They are selling an experience and giving a meaning to the lives of their consumers.
I just loved this creative initiative! Makes you think outside of the box. This is another reminder of the Ted’s Talk: People don’t buy what you do; they buy why you do it!
See the video below for further information.
Until next post,
@FiordalizaTM
No comments:
Post a Comment