Any industry can benefit big time from social media. It is a valuable tool to connect with your customers, build engaging relationships and get important information about your overall performance that will help you provide a better service. But Social Media is also a tricky thing; it can bring you up high or low down.
I've created a list of some things you should keep in mind when posting, sharing and curating content for all of your social networks. This are basics do’s and don’t’s.
Creating compelling content is
never easy. Even professional writers can have a hard time finding an
interesting topic and identifying the best way to address it. So, you have here
a list of 3 suggestions to revive your muse and create that amazing content
that will engage your audience.
1.Find
inspiration from other bloggers. Do not torment yourself trying to create the
newest and most innovate content. Charles H. Duell once said "everything
that can be invented has been invented." The best way to get inspiration is curation. Compile
a list of 6 or 8 favorite blog posts from other blogs and start from there.
2.Review
something. It can be a product, service or a brand’s campaign. Talk about what
you like and dislike about it and comment on how you would have done things
different in order to improve effectiveness. There’s a bunch of big brands you as an
example and discuss it with your readers. Always ask them in what they agree or
disagree to start a conversation.
3.Give
something personal. Remember that your basic job is to be a storyteller. Tell a
personal story in your blog. It does not have to strictly relate to the main
subject but it must be reflective to what you desire to tell. This is somewhat
tough, but it’s a great way to engage your readers.
Google launched this Monday Helpouts; a platform that
connects people with experts over video chat to give free or paid advice for
tasks as varied as how to use make up, learn how to cook a special plate or get
environmental friendly lawn care tips. The goal is simple: to help people help
each other. Helpouts lets you choose whom you get help from based on
qualifications, availability, price, ratings and reviews. You can connect
instantly or book in advance.
Will it work?
I think that, as in pretty much everything Google does, this
a great idea! Brilliant! The world is changing, and the way we relate and make
our decisions are also changing. They waited for the right moment because at
this point technology is such a strong part of our lives that we feel comfortable
asking strangers for help in regular daily tasks; we’ve done it before with
Yahoo Answers, Twitter, and YouTube how-tos. So this is not new for us, is only
a different way of approaching it having it live on video chatting.
But I am a little skeptical because video chatting remains a
buggy experience. This becomes even harder when on the go, without Wi-Fi, which
represents I think a large chunk of the provider and user side of Helpouts.
Your car doesn’t break down in your living room, so when you need someone to
talk you through your tire repair in the rain, your video bitrate won’t be too
impressive.
Even though there are many people that consider YouTube just as another entertainment opportunity, plenty of marketers see it as a valuable promotional tool that can turn leads into sells, if used wisely. Currently there are thousands of people out there using YouTube strategically to generate income and live a decent life. If you are one of those interested in taking advantage of this amazing channel, please remember this:
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